The people at ELITE GameCon came with the want to bring the popular gaming convention audience to central New York. They wanted to be the next PAX with a stand out brand design with a new & innovative website to match. The audience they were playing to, gamer culture, was completely new to them and the last thing they wanted to do was get it wrong.
Before starting any in-depth development in the design, we worked with the client on a brand discovery to find what can make them tick and it helped set some great starting ground for developments going forward. Using that brand discovery, we used that and its ideas to also begin the process of mapping out and wire-framing their future site.
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful.