Robbins Eye is a well-renowned practice from LASIK eye surgery to a basic eye exam. They came to our team wanting a new refresh with their website and paid social ads. After a positive meet & greet with the Robbins Eye contact, we got to work on some creative and web design to really help push the fun, creative, yet professional style that they’ve been dreaming of. Diversity of audience was one of the most important goals, as they provided a litnay of services for a wide range of ages.
Compared to some of Robbins Eye’s other services, LASIK eye surgery was something that their team wanted to target to a younger audience. Keeping that in mind, we developed concepts for them that brought new color and life to their ads. Following current trends targeting younger audiences, we went with staged stock that used bright & layered colors and the bold message in post. Normally, in social, we try to avoid any sort of major copy, but with a short & impactful tagline, we thought it could be incorporated as a layering element. After a bit of trial and error, both the client and I really ended up enjoying the vibe of the creative and we used these to influence elements on the website.